Report to Caifu Investments Ltd Essay Example | Topics and Well Written Essays - 2500 words

Report to Caifu Investments Ltd - Essay ExampleIt is noteworthy that both the company are knock-down(prenominal) competitors in the apparel diligence of the United Kingdom. Since both the companies operate in the global retail sedulousness, it is cancel to assume that external environmental factors will affect both the companies in similar manner. These factors are go on technology Rapid technological development has profound transformation effect on the retail industry at global level. The exuberant adoption of mobile digital technologies such as tablets and smartphones in retail has influenced consumer behaviour as well(p). Technological development has become a source of competitive advantage and differentiation. proficiency can be observed in terms of increasing implementation of QR (Quick Response) code, self checkout systems, digital advertising displays, smart kiosk and electronic price tags (Krafft and Mantrala, 2010).Product Life Cycle The retail industry of the UK has reached the mature phase of its life cycle as a result, noble street shopping is declining at a rapid rate. Since 2000, approximately 25000 stores have been closed and around 183 retail brands disappeared from the market in 2011. E-commerce, high product diversification and recession are being considered as some of the contributing factors (Marketline, 2013).Competition the rivalry in the industry is relatively high and considering the extensive diversity maintained by most contemporary retailers, the degree of rivalry has increased tremendously. Consumers have variety of choices but with limited purchasing power, retailers are losing monumental share of the deserving profit (Marketline, 2013 2014).Consumer behaviour Thomas (2013) suggested that consumer buying behaviour in UK as well as in the world was largely affected by the recession. Consumers have changed their purchasing behaviour significantly. For mass