Strategic Change Management (Ansewr 6 questions) Assignment - 1

Strategic Change perplexity (Ansewr 6 questions) - Assignment ExampleHigh attrition rate and staff downsizing strategy of respiratory tract companys crates impact on defence mechanism of Airline staff.Southwest Airlines has applied lucidity system as a part of Kurt Lewins Change Management Model to falloff underground rough newly implemented software system. The company has changed existing Microsoft Excel reporting pattern by implementing Hyperion Essbase homunculus of financial budgeting. The company did the change in order to decrease overall reporting cost.The logic flummox of synergy theory describes sustainable change as participation multi train actors (local and global, top level, mid level and ground level management). This model not only increases communication scope but decreases change resistance also.British Airways used Kurt Lewins change management model in order to create unequivocal impact on their business policy. In the unfreeze stage they downsized the wo rkforce in order to decrease hierarchical levels. In the change phase British Airways altered internal system and provided incentives to absorb the outrage effect. In the refreeze stage BA integrated customer satisfaction with individual objective of key members of organisational hierarchy. They refurbished uniform of staff and aircraft design as a part of change management process.The market requirement for Airline industry has been dented due to sovereign debt crisis and economic recession. Airline industry has lost much than $25bn (16bn) in last ten years (Milmo, Topham, and Roberts, 2012).Companies are competing with each other in order to deliver the goods competitive edge such as low cost service delivery, fast service delivery, grow destination service, fleet size and many others. For example, Southwest Airlines has achieved the competitive edge of lowest fare in comparison to other players in the market.The new airline group formed by the merger is the ordinal largest a irline service in the world in terms of